Alchemy 43

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ALCHEMY 43

Project Proposal


We are so excited to be apart of the ongoing journey of Alchemy 43!

Please find out project outline and budget below, and we look forward to working together to create visually stunning assets!


TONE & FEEL

 

Our organic approach to video and photo will keep things light, bright and clean, to further drive the message of a fresh 'face' of Alchemy 43.

Controlled studio lighting will highlight beautiful, contoured faces, whilst pops of color throughout will present a fun and fashionable side to the brand, keeping things fresh and modern in feel. 

Simplicity and consistency will be key components of each shoot. 

 
 
 

OUR TECHNIQUE

 

Shot Examples

A balance of tight composition combined with classic portraits will highlight the details of the face, as well as overall appearance of the model for accurate reference. 

 

Camera Equipment

We will shoot stills on Canon 5D Mark IV cameras, using professional macro and portrait style cinema lenses for high clarity and definition in images. Video will be shot with Sony 4K mirrorless system, providing high resolution picture suitable for all digital platforms. 

 

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Lighting

Big, bright, and soft lights will illuminate the face and minimize shadows and imperfections. A controlled studio setting will help contour faces, whilst giving a glowing look across natural highlights of the cheekbones, brow bones, nose and lips. 

 

Creative Direction

Our attention to detail and refined approach to shooting will be key in creating visually stunning assets. Keeping things simple and clean in set design and styling will allow the core aesthetic of the brand to remain at the heart of the imagery. 

 

OUR RELEVANT WORKS 

 
 
 
 
 

PROJECT OUTLINE & PROPOSED SHOOTING SCHEDULE

See below for the current list of deliverables: 

Photo:

2 Full Shoot Days (first day will be “before” shots of the models, second day will be “afters” showcasing the treatment results)

In-studio at Beverly Hills store location

3 x Campaign Models - Branding Assets

22 x 'Real People' - Before & After stills

Video:

2 x Interview-style Testimonials with Influencers and their experience (1-2 mins each)

GIF / MOV of Models for Website / Branding

 

TBC Shoot Date 1: June 20 -22

TBC Shoot Date 2: July 20 - 22


 

LIGHTING REFERENCES

Below are two examples of quick lighting tests to demonstrate the range of beauty lighting we can employ. Please note none of these images have been retouched.. We will shoot more tests ahead of the first shoot date to finalize concept and coloring, and get final approval from the team. 

 
 
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RATES & PROJECT ESTIMATE

 

Set Rates

Combined Creative Fee: $2,400 per day 
(pre-production included)

Photo Only: $1,500 per day
Video Only: $1,500 per day

Editing: $70 per hour
Audio / Grip: $200 per day

Estimated Production

2 x Full Day Shoot: Testimonials In-store
1 x Half Day: Branding In-Studio with Models
Editing & Post Production: 40 Hours

Rental Costs

 Lighting: $250 per day
Camera System: $250 per day
Studio (optional): $300 per day

 

 

Licensing + Usage

20% of Total Production Cost.

Additionals

Revisions: $250 per revision after 3.
Deposit: 50% due upon booking.

 

THANK YOU!

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